Elevating Luxury Retail: Ferrari Store Interior Design & Fit-Out at Dubai Festival City
At SOH Style Interiors, we take pride in delivering high-end interior design and fit-out solutions that redefine luxury retail spaces. Our recent collaboration with Sketch Technical Dubai for the Ferrari Store at Dubai Festival City is a testament to our expertise in managing and supervising projects that embody brand excellence and sophistication.

A Fusion of Innovation and Elegance
Ferrari is synonymous with speed, precision, and luxury—qualities that needed to be seamlessly translated into the store’s design. Our objective was to ensure that the fit-out and interior design execution not only showcased Ferrari’s premium merchandise but also reflected the exhilarating spirit of the brand.
Key Design Elements:
- Sleek & Modern Aesthetics – Inspired by Ferrari’s aerodynamic design, the store features clean lines, high-gloss finishes, and cutting-edge materials.
- Signature Ferrari Color Palette – A bold yet sophisticated interplay of Ferrari red, carbon fiber textures, and metallic accents evokes the essence of the iconic brand.
- Custom Display & Shelving Solutions – Designed to highlight Ferrari’s apparel, accessories, and collectibles with premium lighting and strategic positioning.
- Luxury Flooring & Finishes – A blend of high-end materials such as polished marble, brushed aluminum, and leather finishes to exude exclusivity.
- Immersive Brand Experience – Interactive digital screens and bespoke Ferrari-inspired design elements immerse visitors in the brand’s legacy and innovation.


Supervision & Execution by SOH Style Interiors
With Sketch Technical Dubai handling the fit-out, SOH Style Interiors provided comprehensive project management and supervision, ensuring that every design element and construction detail aligned perfectly with Ferrari’s high standards. Our role was to oversee quality control, design execution, and seamless coordination between all stakeholders to deliver an exceptional retail space.
A Retail Space That Speaks Speed & Sophistication
The Ferrari Store at Dubai Festival City is more than just a retail space—it’s an experience. Every design choice was made to reinforce the essence of Ferrari, offering customers a luxurious and immersive environment that echoes the thrill of the brand’s legendary supercars.

Transforming Retail with SOH Style Interiors
At SOH Style Interiors, we specialize in crafting distinctive retail environments that elevate brand identity and customer experience. Whether it’s a high-end boutique or a flagship store, we bring unparalleled design expertise to every project.
Looking to create a premium retail space? Contact us today to bring your vision to life!